This
practical full day workshop, run by an experienced Gold-Vision
trainer, will guide you through these key Gold-Vision areas
- Campaigns and Events.
Available Dates:
22nd January, 5th March 2009
9.30am – 4.30pm (includes a light lunch)
Cost: £350 for full day
MARKETING
& CAMPAIGNS TRAINING
This workshop will give you the tool kit to run effective marketing
campaigns using your Gold-Vision system. You will understand
how to measure performance including activity management, appointment
creation and sales won as a result of follow-up campaign activities.
Focusing on Gold-Vision 2008 you will learn how to:
• Manage a Campaign from start to finish using Gold-Vision
• Create and manage your recipient lists
• Monitor activities created as part of your Campaign
run
• Analyse Campaign follow-up activity stage
• Use Word Mail Merge to create personalised mailings
• Measure the ROI of your Campaign
This workshop is aimed at Customer facing & Marketing focused
Gold-Vision users. Throughout the workshop you are encouraged
to put forward your ideas, ask any questions or bring up any
issues that you are hoping to resolve.
EVENTS
& SEMINARS TRAINING
At the end of this workshop you will be able to set up events
and manage them using your Gold-Vision system. .
Focusing on Gold-Vision 2008 you will learn how to:
• Manage an Event or Conference from within your Gold-Vision
system
• Control booking information
• Create professional templates to send out to attendees
• Add price data to the Event or the individual Account
Booking
• Create Campaigns using your Event Attendee list
This workshop is aimed at team members who are involved with
event organisation and management. Throughout the workshop,
you are encouraged to put forward your ideas, ask any questions
or bring up any issues that you are hoping to resolve.
SCHEDULE
Course
Overview/ Introduction
Campaign Creation & Management Coffee Break Monitoring
Campaign Activities
Measuring Campaign ROI Performance
Personalising Campaigns
Lunch
Event Creation - setting up your Event
Adding Sessions & Bookings
Event Management
Coffee
Break
Example Event Set-Up including Conference scenarios
Question and Evaluation session
We've limited the number of attendees
to 4, to enable everyone to participate in the practical elements
of the course and get the most from the day.
Based at the Esteiro
Offices - just off junction 19 of the M1
