“Gold-Vision
has provided the complete one stop solution that we were looking
for. We have more global visibility and utilise the centralised
contact data across departments.”
- John Leonard, Head of IT
Cosalt Safety Workwear is the protective clothing
division of Cosalt, a world leading manufacturer and distributor
of critical safety equipment. Boasting brands such as Crewsaver,
Yak and CSR, the company provides critical safety equipment to some
of the toughest industries including Fishing, Off-shore, Gas and
Oil, Fire & Rescue, Construction, Transport, Police, Defence
and Truck & Automotive.
Nowhere else can such a comprehensive collection
of highly innovative and safety critical equipment be found within
a single company. Working in hostile environments demands life-saving
equipment of the highest standards... and Cosalt aim to be the best.
"We believe our customer service is second to none and we will
go to any lengths to ensure our customers are safe, comfortable
and protected".
In selecting a CRM system, Cosalt’s primary aim was to provide
a high standard of service to customers and suppliers. A key objective
was to develop a centralised information database that could be
effectively shared across their teams. “We wanted to achieve
total visibility for customer contact, a one stop solution that
would link service, sales and marketing communications.” John
Leonard, Head of IT.
Cosalt carried out an in-depth review of CRM systems
and Gold-Vision stood out due to the functionality offered by different
modules and the flexibility to tailor the system to Cosalt’s
requirements, whilst still representing a cost effective solution.
“From an IT perspective, Gold-Vision appeared to be very intuitive,
it used a SQL database and did not involve a local client install.
We also completed a lot of research with existing Gold-Vision clients
and this was very positive.”
“Gold-Vision has provided the complete one stop solution that
we were looking for. We have more global visibility and utilise
the centralised contact data across departments.” The customer
services team are able to develop profiling of customers and suppliers
contributing to improved service levels. Marketing are able to measure
campaigns effectively and Sales have full visibility of customer
history. In addition Cosalt has been able to integrate their Gold-Vision
CRM system with other back-office systems in more detail than originally
planned which has proved extremely beneficial. Cosalt is also looking
to open up the system for their finance department to utilise the
CRM database.
“Esteiro were very committed to our timescale
and deployment targets. They were able to meet our objective to
deliver very quickly and most importantly there were no hidden costs.
During the training and deployment stages Esteiro provided fantastic
support, in fact they were more than great and did everything that
they said that they were going to do.”
“We were
very pleased with the thoroughness of the implementation approach.
Esteiro issued comprehensive planning documents to us prior to the
implementation start, as well as representing “food for thought”,
this meant that we were able to prepare so that implementation services
were maximised when the consultants came on site. In turn this saved
valuable time and ensured that our skills were best directed too.”
- John Leonard, Head of IT.
