“We are honing
Gold-Vision all the time to refine the system as our business development
and planning needs change. We like the flexibility that the system
gives us and once we agree a change it is easy to do and takes no
time at all.”
- Paul Richards, UK Sales Manager, KUKA
As Europe’s no. 1 robot manufacturer with more than 85,000
robots in the field, KUKA offer automated solutions for a diverse
range of industry sectors such as aerospace, automotive, foundry
and logistics.
Established in the UK for over 30 years, KUKA are justifiably proud
of their long-standing reputation for delivering flexible, value-engineered
solutions which add productivity and process improvements for almost
any application.
KUKA UK’s portfolio had grown significantly to incorporate
robots as well as systems which meant that the organisation of prospect
and customer records became paramount. They needed a system that
would effectively capture customer information, track leads and
measure the success of marketing programmes.
KUKA researched the CRM market and their UK Sales
Manager, Paul Richards had used a number of different CRM systems
so was: “aware of some of the synchronisation issues that
some CRM systems had and how systems will fall over.” Reliability
and ease of use were key factors and Gold-Vision stood out in this
regard. Furthermore “the system set-up appeared clear and
simple to complete which during implementation proved correct, and
the help that we received from Esteiro was really good.”
Gold-Vision enabled KUKA UK to track sales enquiries and organise
this information so that it could be effectively shared between
their team. This data has been invaluable in delivering the traceability
to understand enquiry sources, to help to know customers, track
Outlook® emails, evaluate marketing campaigns, and forecast
by sales stage.
“We have the ability to provide improved forecasting.
We have a common database with all information about our prospects
and customers in one place. This means the whole picture of contact
is available in a consistent format. Our product stock records are
also shared, again the consistency of data is key for us.
We are very happy
with the service that Esteiro provides, they provide a quick resolution
to any queries and the quality of response is very good.”
- Paul Richards, UK Sales Manager, KUKA
